Sister product to EstiMate and TenderPilot

Get found on Google Maps, Google search and AI.

Most people pick a business from the top three on Google Maps, and more of them now ask ChatGPT or Gemini instead. RankPilot shows exactly where you stand in both, then gives you the fixes, written for your business. No agency, no retainer.

We run it on our own businesses first: Tatton Projects, The Load Bearing Company, EstiMate and TenderPilot.

Everything a local SEO agency does, as software

Where do you rank, what does AI say about you, what’s wrong with the website, and what should you do this week. RankPilot answers all four in plain English.

Google Maps rank tracking

The searches your customers type, checked weekly. Where you rank, who is above you, and how many reviews they have.

AI answer tracking

What ChatGPT, Claude, Gemini and Perplexity say when someone asks for a firm like yours, who they name instead, and which websites they trust.

Website audit and fix kit

Your site read the way AI crawlers read it, scored on the twelve things that matter, with the wording, structured data, FAQs, robots.txt and llms.txt written for you.

Reviews and Business Profile

A review link that opens Google's review box, a QR code for invoices and vans, message templates, a checklist and four posts a week drafted from your own profile.

Citations

Every UK directory that feeds Google and AI, with a checker that confirms your name, phone and postcode match.

Links and authority

Every link verified on the page: anchor, followed or not, in the body or the footer, relevance to your trade. Prospects found for you: local press, trade bodies, suppliers, clients, sponsorships and PR angles, with the outreach email written.

On-page optimisation

Each page checked for titles, headings, descriptions, words, places, images and markup, with the rewrite ready to paste, plus the keyword map of searches you should own.

Local content

Local blog posts written from your profile for a service and a town, publishable to your WordPress site in one click. Business Profile products, Q&A and review replies drafted too.

The four numbers

Where you rank, how many calls, how many visitors and how many new jobs, straight from Search Console, your Business Profile and EstiMate. A monthly report lands in your inbox.

Monthly report

One page with the scores, the movement and the next actions. Send it to the client or keep it for yourself.

How it works

01

Add the business

Name, website, services, towns. Two minutes; the profile drives everything else.

02

Run the checks

Website audit, AI answers and Google Maps, then every week automatically.

03

Do the fixes

Copy the wording and code from the fix kit, tick off the Business Profile checklist, send the review link.

04

Watch it move

Scores, positions and mentions tracked over time, with a report at the end of every month.

Built for trades, by a builder who needed it

EstiMate’s founder runs a design-and-build contractor and a structural steel firm in Cheshire. Agencies quoted hundreds a month for a report and a few Google posts. RankPilot is that work, automated, on our own businesses first and now yours.

  • Audits read the site exactly as GPTBot, ClaudeBot and Googlebot do
  • AI assistants asked from a UK location, with their sources recorded
  • Every fix written from your profile, never invented
  • Weekly checks and a monthly report, automatically
  • Works for one business or a whole client list

Pricing

  • Free website audit£0
  • RankPilot, add-on for EstiMate Pro£19/mo
  • RankPilot on its own£34.99/mo
  • Done for you each monthfrom £149/mo
  • Digital PR and link placementsfrom £150 each
  • EstiMate Commercial and Corpincluded
See pricing

Questions

Is this an agency?

No. RankPilot is software that does what a local SEO agency's monthly report does, for the price of a round of drinks. If you'd rather we did the work each month, there's a done-for-you option.

Do I need EstiMate?

No. RankPilot runs on its own. EstiMate Pro members get it at a reduced rate, and Commercial and Corporate plans include it.

What do the AI checks cost?

Nothing extra. The AI assistants are asked from our side; you don't need any API accounts.

Can I track more than one business?

Yes. Add as many as you like under one subscription: your own, a second trading name, or clients if you look after their marketing.

Does it change my website for me?

It writes the changes; you or your web person paste them in. Anything the profile doesn't know is left as a clear placeholder, never made up.

See your score in about a minute.

The free audit reads your website the way AI does and tells you the three biggest gaps. No account needed.

Run the free audit